Flag

His shirt was white and so crisp-looking I imagined I could hear the hiss of the steam iron; his suit, equally perfect, a somber charcoal color. He stood tall on an expanse of dewy grass, in an early spring chill, cranking three flags down to half mast – to honor the victims of the attacks in Brussels.

Everything about this man spoke of respect – from the way he dressed to greet his customers and colleagues to his assumption of the morning’s first duty – something he could easily have delegated to one of his staffers. His appearance and actions made an indelible impression upon me. And this impression associated itself in my mind with his company’s brand – Northern Bank.

As the company’s three flags flew at half mast, and I continued my walk to work, I saw another company across the street that hadn’t bothered to lower its flag even as the death toll climbs past thirty.

Everything your employees do both inside and outside your company, reflects on your company’s brand. Curious, I Googled Northern Bank and one of the first articles I saw mentioned it had been rated one of the Boston Globe Top Workplaces. This didn’t surprise me at all – it takes a good company culture to reinforce a company’s brand.

What kind of flag does your company fly?

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