This was the subject line of an email I recently wrote to a colleague. The email was about why it is a good idea for people from completely different departments in a business to exchange ideas and share information – because, like tea, their ideas about best practices can diffuse throughout the company.
But that is not the point of this post.
The point is, it started an email chain. The subject line “Re: We are teabags” has hit my in-box a few times today, and every time, I’ve opened that email first because the subject line is so weird that it jumps out at me.
I’m not recommending you write subject lines that are completely different from the subject matter. This is disingenuous, and while it may get higher open rates, it will also annoy the recipients.
My point is that a little creativity in subject line crafting goes a long way towards attracting extra attention in your recipients’ in-box.
This works whether you’re crafting a marketing email that will go out to a large audience, or whether you’re simply asking a colleague for a meeting.
What are your favorite subject lines? What’s your pet peeve with subject lines?