Something that made me smile today — as I checked out an old colleague’s highly professional, B to B, technology website . . .
Click One: “Company.” (Just looking to see if the colleague was important enough to be listed as “Key Personnel”.)
Click Two: “Helpful Links.”
Scroll to the bottom: “Dave Matthews Band.”
Hey guys, if I want to go to the Dave Matthews Band website (sorry, I don’t — I’m more an Al Green kind of lady) I don’t need to see it on your business technology products website — unless part of your corporate image is “fun,” or unless you’re David Meerman Scott writing about marketing lessons he learned from the Grateful Dead (and obviously, he did well, because I think about David Meerman Scott almost as much on a daily basis as I do about Jerry Garcia).
How deep are your skeletons buried?