I am a “Morning Joe” addict – a fan of Mika’s because she just rocks, and a fan of Joe’s because, even though I disagree with most of his positions, he makes some great television.
Today I’m enjoying a long morning – breakfast in bed, picking at email, Morning Joe in the background. They’ve been talking about Donald J. Trump’s comments about the former Miss Universe, Alicia Machado, who he insulted as “Miss Piggy” and “Miss Housekeeping” because of her 12-pound weight gain and her Latina ethnicity. I’m not even going to talk about the racism here, because the weight issue hits home so hard.
Early in the show I think* Joe Scarborough referred to Alicia Machado having had a “weight problem,” before Katty Kay correctly said that beauty pageant participants were expected to be unhealthily thin, and that Ms. Machado had gotten back to a “healthy, strong” weight when Trump criticized her. Thank you, Katty Kay.
Trump’s weight problem is really America’s weight problem. For me, his comments bring up a painful history of my own struggle, not with my own weight or body image, but with – there is no polite or politically correct way to say this – men insulting women about their weight. To be clear, women do this too, but the preponderance of the emotional impact on me, and I daresay most women, comes from men.
I have personally been insulted about my weight, which is always 10 pounds more than I would like it to be, because of a disease that could be called XX-America (two X chromosomes, living in USA). Not once or twice, but countless times. A boyfriend once told me I was “really heavy” as if it were an objective fact that needed addressing immediately. I addressed the hell out of his objective fact – I broke up with him immediately.
When someone wants to tell me I look nice (often due to a haircut or an outfit or my stunning smile) they often tell me I’ve lost weight. (I’ve been the same weight for the past 15 years, possibly with varying levels of fitness). I’ve been guilty of this myself.
When a friend makes a casual comment saying such-and-such a singer looks terrible or such-and-such a newscaster should stop eating pasta, or refers to women as “heifers,” I feel personally insulted, and have begun saying so.
I’m going to stop with the personal litany here, because this is a blog post, not a book. However, on to the point.
Trump’s comments about Alicia Machado’s weight do not represent Alicia Machado’s “weight problem.” Any weight problem Alicia Machado had – she reported a long struggle with eating disorders after her involvement with the Miss Universe pageant – seems to have been caused by Trump’s comments and others like them (and our general climate around weight).
I believe that Trump’s comments will remind many women of the times they have been insulted about their weight. If you listened to Morning Joe this morning, you’d believe that his comments will cause a drop in the polls, will stick to him, etc. But here’s the thing. Trump’s sin is that he made these comments in public, and in a professional context. Honestly, to me, he sounds like a lot of men do in the privacy of their own living rooms and locker rooms.
“Fat-shaming” is still acceptable in many social circles, and the belief that it’s not okay for a woman to be larger than a size 4 is still embedded in our subconscious. Many of the men who excoriate Trump in public will still go into the locker room and joke about women’s weight. And they will go into their dark little voting booths and vote for the man who victimized Miss Universe.
Because Trump’s weight problem is America’s weight problem.
I just read a great blog post on HubSpot about using Trello’s free tools to manage your relationships with contacts. While I don’t think that this is a substitute for a full-featured CRM like Salesforce, it’s a great example of how free tools can be hot-rodded to do the same things as “big business” users are doing with their expensive systems.
While I’m a big fan of free tools, there are some cautions to consider before using one.
Sometimes the free or cheap tools actually perform better than their costly counterparts – but aren’t scalable, or lack key functionality. Website builders like Squarespace and Wix make absolutely fantastic websites, but if you decide to abandon that platform (or the platform fails, as some do) you are stuck with some really hard-to-work-with HTML code. Excel creates great charts, but you can’t make them into EPS’s, and if you want to make beautiful graphs in a professional tool like Illustrator you need to jump through hoops.
These kinds of drawbacks are extremely frustrating to a freelancer who might use a more standard, professional set of tools, because it’s hard to explain the risks to someone who just wants a “really cool website, fast.”
There’s also a danger in using too many free tools. If you own your own small business, you’ll be tempted to adopt a free tool ‘because it’s there.’ But then, you either need to become an expert in using the tool yourself, or you need to find an expert in using it. Suddenly, you’re spending time on the tool or on a problem caused by having adopted the tool, instead of on running your business.
One freelancer reported that to succeed with one client, she needed to be an expert in MailChimp, Wix, and WordPress, Unbounce, and integrations between Unbounce, eBay and Amazon. Doubtless a large agency could have done this, but my client was exactly the type of client that these ‘free tools’ appeal to – a small client with a low budget, so by definition they weren’t hiring a large agency. She said, “I used to be concerned about scope creep – now I’m concerned about tool creep.”
Here are some questions to ask yourself before you hop on board with a new free tool:
- What’s my plan for integrating this tool with the others I already use?
- If it’s a design tool, how will I keep my branding on-point if my current designer can’t or won’t use it?
- How much time is it going to take me to learn to use the tool?
- Is it really going to solve my business problem or am I adopting it for the gee-whiz factor?
- What is the risk of the tool “going away” in a few years or months, and if it does, how will that affect my business?
- What happens when I exceed the terms of “free” – can I afford to pay for the tool?
A few of my favorite free tools are Box (I use it to store professional certificates, study materials, downloaded eBooks, etc.), Evernote (Recipes!) and Brainscape (I’ve been using its free flashcards to learn Finnish). What are yours, and what are the risks you think about when committing to a free tool? Please add your thoughts in the comments.
When I was in college, the administration took plagiarism extremely seriously. Any student who was proved to have copied another’s work was severely penalized. I don’t remember for sure, but I think the penalty was being “expunged” – worse than “expelled,” being “expunged” meant that the offender’s admission was revoked and all records of his having attended the school were destroyed. Being “expunged” sounded to me like being pulled out of a drain with a toilet plunger – you were the crappiest crap, so crappy that the college did not want you mixed in with their sewage.
In other words, plagiarism was such a gaspingly horrible sin that during four years of college I never heard of a single person daring to plagiarize an academic paper.
There was one incident, relating to our student newspaper, that has stayed burned into my mind.
A student copied a piece word for word from the current edition of a popular weekly magazine . . . and our student newspaper published the review. The offense was only talked about in hushed tones because it was considered so grave and was so embarrassing – primarily for the nature of the offense, but, as a footnote, how stupid it had been to copy something that could be so easily discovered. Rumor had it that only a personal connection between one of our paper’s editors and the publisher of the magazine had saved the student newspaper from being sued. The editor who had allowed the piece to be published walked around for weeks in a depressed fog and no one dared mention the student’s name, the incident, or the word “plagiarism” in his hearing.
As commentators here in the United States struggle either to be the cleverest in excoriating the Trump campaign for its error, or, on the other hand, to excuse or minimize the nature of the offense, we would do well to consider the impact of the public dialog on our younger generation.
Do we want students of today and tomorrow to feel it’s okay to plagiarize? Or do we want to retain the sense of shame and horror that my generation had, before a scandal was something that was erased in the next news cycle?
One of my favorite customers always finds mistakes in my marketing email, so I have an extensive list of the mistakes you can make. Wrong date, missing link, old subject line . . . My favorite one? I misspelled my own last name in the “Reply-To” field. I picture this guy (he’s in a different time zone) spending his evenings combing through my emails, clicking every link, and topping off his glass of red wine with a smirk when he finds an error.
I’m sure this has never happened to you, but if it has, read on.
Anecdotal evidence (probably along with some studies) shows that your “Oops” email may actually get more attention than the original email. Why is this? As any good salesperson knows, people like to feel “better than” you. This is why presidential candidates try not to act like smarty-pants (smarty-pantses?) and why a popular selling system coaches its trainees to borrow a pen from their prospects.
Depending on your company culture, you may be able to inject some fun into the subject line. My favorite of all time came today: “Argh! GRB Hubba Hubba Gala – Address included” . . . what made it so funny is that “GRB” (the company’s acronym) actually sounds like an extension of “Argh!” and then “Hubba Hubba” . . . OMG. I bet the open rates went through the roof.
Don’t go doing this on purpose, but if you do make a mistake, send out an “Oops” email and move on. You may be pleasantly surprised.
His shirt was white and so crisp-looking I imagined I could hear the hiss of the steam iron; his suit, equally perfect, a somber charcoal color. He stood tall on an expanse of dewy grass, in an early spring chill, cranking three flags down to half mast – to honor the victims of the attacks in Brussels.
Everything about this man spoke of respect – from the way he dressed to greet his customers and colleagues to his assumption of the morning’s first duty – something he could easily have delegated to one of his staffers. His appearance and actions made an indelible impression upon me. And this impression associated itself in my mind with his company’s brand – Northern Bank.
As the company’s three flags flew at half mast, and I continued my walk to work, I saw another company across the street that hadn’t bothered to lower its flag even as the death toll climbs past thirty.
Everything your employees do both inside and outside your company, reflects on your company’s brand. Curious, I Googled Northern Bank and one of the first articles I saw mentioned it had been rated one of the Boston Globe Top Workplaces. This didn’t surprise me at all – it takes a good company culture to reinforce a company’s brand.
What kind of flag does your company fly?
This was the subject line of an email I recently wrote to a colleague. The email was about why it is a good idea for people from completely different departments in a business to exchange ideas and share information – because, like tea, their ideas about best practices can diffuse throughout the company.
But that is not the point of this post.
The point is, it started an email chain. The subject line “Re: We are teabags” has hit my in-box a few times today, and every time, I’ve opened that email first because the subject line is so weird that it jumps out at me.
I’m not recommending you write subject lines that are completely different from the subject matter. This is disingenuous, and while it may get higher open rates, it will also annoy the recipients.
My point is that a little creativity in subject line crafting goes a long way towards attracting extra attention in your recipients’ in-box.
This works whether you’re crafting a marketing email that will go out to a large audience, or whether you’re simply asking a colleague for a meeting.
What are your favorite subject lines? What’s your pet peeve with subject lines?